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3rd to 6th July 2017 University of Sunderland

Jonathan Sapsed

Keynote: What is fusion and what has it done for us

Wednesday 5th July


Jonathan Sapsed Tom Cowie Lecture Theatre



A new form of interdisciplinarity is driving innovation and economic growth in the Creative-Digital- IT sectors. This fusion of arts, humanities, technology and management skills is associated with the highest growth businesses in vibrant creative clusters such as Brighton, Shoreditch and has recently been confirmed by the Creative Fuse North East study. But how and why does this happen? Research shows there are contradictions in fusing experience and the effects are far from automatic. In this keynote Jonathan Sapsed will show examples of successful fusion and prompt discussion on why and how it occurs.


Jonathan Sapsed is Professor of Innovation and Entrepreneurship at Newcastle University Business School.

He was Principal Investigator of the Brighton Fuse projects (, a £1.2m initiative from the Arts and Humanities Research Council to map, measure and enhance a significant digital creative cluster, which led to the Creative Fuse North East successor project.

Jonathan has led research grants with a value of over £4m in from EPSRC, ESRC, and the European Commission and has worked with businesses like Disney, Sun Microsystems, and Ericsson as well as many small firms. He has advised government on innovation, creative economy and technology adoption.

He is co-editor of the Oxford Handbook of Creative Industries and has served on editorial boards of Journal of Management, Technovation and International Journal of Innovation Management. His work is published in journals such as Organization Studies and Research Policy. He is also a published comics writer.